Inspired by nature.
Less is more! Few ingredients. Powerful performance
We’re passionate about sustainability


HEITMANN pure—caring for the environment.
As a medium-sized company, a sustainable approach to the environment and resources is very important to us. Our cardboard packaging consists largely of recycled paper, and we also use bottles produced from recycled plastic.
We care deeply about protecting the planet for future generations. That’s why HEITMANN pure packaging is made from recycled material. All bottles are made of approx. 92 per cent recycled plastic. All boxes are made of approx. 95 per cent recycled paper. This reduces the CO2 emitted during manufacturing, protecting our climate and the environment.
Ensuring pure cleanliness throughout the home while helping the environment at the same time—it’s a breeze with HEITMANN pure!

Inspired by nature.
Nature has the best ideas. That’s why we’ve taken our inspiration for the household remedies in the HEITMANN pure product series from nature. Every HEITMANN pure product contains only a few selected ingredients and is versatile and easy to use.
We choose our high-quality ingredients carefully. In doing so, we also focus on vegan ingredients obtained from sustainable raw materials.
It goes without saying that our ingredients are free of microplastics and phosphates. Entirely natural and environmentally friendly—inspired by nature.



Sustainable development backed by more than 140 years of experience.
We drew on our many years of experience to develop the range. We’ve been manufacturing powerful branded products for household and laundry care since 1874. These include popular classic household remedies such as pure Citric Acid and pure Soda.
Because development, manufacturing, and the environment go hand in hand for us, we’ve successfully achieved EMAS certification. Our products are made in Germany, which makes a valuable contribution to sustainability. What’s more, a high proportion of the electricity we use is generated by photovoltaics.
HEITMANN pure household remedies—your guarantee of quality
The right household remedy for every need
Descale, hygienically clean, and wash: HEITMANN pure products are truly versatile all-rounders that are easy to use for cleaning, descaling, and laundry care. Find the right household remedy in a flash with our helpful overview.
Limescale remover |
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Pure Citric Acid, powder 350g
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Pure Citric Acid, liquid 500ml
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Pure Citric Acid, spray 500ml
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Filter coffee machines | |||
Kettles, teapots, egg boilers | |||
Stainless steel pots with burnt-on residues | |||
Fittings (taps, shower heads) | |||
Washing machines | |||
Dishwashers | |||
Shower cubicles | |||
Bathtubs | |||
Washbasins, sinks | |||
Tiles |
Products – our bestsellers
Discover other customers’ favourite products and be inspired! Here’s a selection of our bestsellers.




Our other products

Attention: Keep out of reach of children. Avoid contact with eyes. If the product gets into the eyes, rinse thoroughly with water. Wash hands after use.

Achtung:Keep out of reach of children. Avoid contact with eyes. If the product gets into the eyes, rinse thoroughly with water. Wash hands after use.







