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How can I remove irritating marks like stains, yellowing, and greyness from my laundry? The answer is simple: use an Oxi detergent from HEITMANN pure. These modern Oxi products combine proven household remedies oxygen and sodium carbonate with powerful enzymes. The result is a versatile stain remover that you can use as a washing power booster and for the targeted pretreatment of heavily soiled laundry. You can even get rid of stubborn stains, yellowing, and greyness from deep down in the fibres using Oxi detergents from HEITMANN pure. Now you can look forward to genuinely clean laundry!


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Achtung:Keep out of reach of children. Avoid contact with eyes. If the product gets into the eyes, rinse thoroughly with water. Wash hands after use.

Attention: Keep out of reach of children. Avoid contact with eyes. If the product gets into the eyes, rinse thoroughly with water. Wash hands after use.

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What are Oxi detergents?
The term Oxi is derived from the Greek word for oxygen. Oxi detergents use the bleaching power of oxygen to remove stains, yellowing, and greying. In the narrower sense, Oxi detergents are actually stain removers and washing power boosters rather than straight detergents. They are used in addition to detergent when machine-washing laundry. As a pretreatment, dissolve the Oxi product in water or mix it into a paste. Then put your laundry in the solution or treat it with the paste. After this pretreatment step, wash your laundry as usual.
Key advantages of Oxi detergents
The modern versions of these household remedies have six important benefits when it comes to laundry care:
Advantage no. 1: Powerful stain remover. The Oxi detergents from HEITMANN reliably dissolve coloured stains and grease spots.
Advantage no. 2: Yellowing and greying strip both white and coloured laundry of its radiance. The Oxi products from HEITMANN remove this discolouration from deep within the fibres and restore brightness.
Advantage no. 3: Oxi detergents from HEITMANN remove odours and have a deodorising effect, keeping your laundry fresh—and smelling fresh—for longer.
Advantage no. 4: The effect of oxygen and sodium carbonate is naturally hygienic. The powerful yet gentle way to clean your laundry.
Advantage no. 5: Free of chlorine and surfactants, because less is more. The powerful Oxi products from HEITMANN contain just three active ingredients: oxygen, sodium carbonate, and enzymes.
What applications are the Oxi detergents from HEITMANN pure suitable for?
You can use the Oxi detergents from HEITMANN pure as stain removers, washing power boosters, and to pretreat white or coloured laundry. For older, stubborn stains, greying, or yellowing, we recommend pretreating your laundry. To do this, soak the items or pretreat the affected areas with a paste made from HEITMANN pure Oxi and water. For normal stains or slight yellowing and greying, it’s enough to use HEITMANN pure Oxi and detergent in the washing machine.
What’s special about HEITMANN pure Oxi detergents?
With HEITMANN pure products, it’s a case of less is more. The usual powerful performance but with minimal active ingredients. We followed the same principle when we developed the formula for our two HEITMANN pure Oxi products: HEITMANN pure Oxi Color and HEITMANN pure Oxi Power White. The powerful performance of both products is based on just three active ingredients: active oxygen, the natural mineral sodium carbonate, and enzymes. Enzymes are proteins that separate fat, starch, and other stain-causing substances from laundry fibres.
Discover Oxi Color and Oxi Power White
Coloured laundry and whites have different requirements when it comes to dealing with stains. That’s why we at HEITMANN pure offer an Oxi product for coloured laundry and an Oxi product for white laundry.
HEITMANN pure Oxi Power White
This extra-powerful stain remover works from the very first wash. It acts deep down in the fibres to remove stubborn stains, such as those caused by red wine, fruit, juice, coffee, tea, soil, grass, and grease. The white booster dissolves yellowing and greyness to make your laundry look almost like new again. Odours will also disappear, and your laundry will feel fresher for longer.
HEITMANN pure Oxi Power White is suitable for white laundry of all kinds, except for wool, silk, coated textiles, and leather.
HEITMANN pure Oxi Color
With its maximum cleaning power boost, this universal stain remover and degreaser cleans textiles deep into the fibres. Use it to remove stains and greying from your colourfast coloured laundry in the very first wash cycle. HEITMANN pure Oxi Color reliably gets rid of stains caused by coffee, red wine, fruit, juice, tea, soil, or grass. A special anti-grease formula also removes stubborn grease spots. Greyness and odours disappear, too. For radiant colours and wonderfully fresh laundry.
HEITMANN pure Oxi Color is suitable for colourfast coloured laundry. Please don’t use this product on wool, silk, coated textiles, or leather, either.
Suitable for all temperatures and detergents
You can use both Oxi products from HEITMANN pure at all temperatures and combine them with any detergent.
Frequently asked questions about our Oxi detergents
Do the two Oxi detergents have different formulations?
Yes. We’ve tailored HEITMANN pure Oxi Color and HEITMANN pure Oxi Power White to meet the requirements of the corresponding laundry type. Although the products contain the same or similar active ingredients, the compositions are different and adjusted to suit. This way, you can achieve the best results with both coloured and white laundry.
Do the Oxi detergents contain fragrances?
No. HEITMANN pure Oxi Color and HEITMANN pure Oxi Power White are both fragrance-free and don’t contain either surfactants or chlorine.
Do Oxi detergents contain bleach?
Yes. Both HEITMANN pure Oxi Color and HEITMANN pure Oxi Power White contain oxygen-based whitening agents. As well as having a bleaching effect, these agents also act as disinfectants, for laundry that’s clean right down into the fibres and truly spotless.
Pure power for laundry that’s clean deep down into the fibres
Pick up these modern household remedies to help you care for your own laundry! HEITMANN pure Oxi Color and HEITMANN pure Oxi Power White will leave your laundry stain-free and revitalised. For laundry that’s well cared for and looks great for longer. Order your Oxi detergents right here in our convenient online shop today!